Did you know that smiles are contagious?
How about that good deeds create a ripple effect?
The power of kindness is real. In fact, some of the greatest philosophers across the globe spoke in praise of kindness.
“It is the characteristic of the magnanimous man to ask no favor but to be ready to do kindness to others. – Aristotle
“Be kind, for everyone you meet is fighting a harder battle.” ― Plato
“To practice five things under all circumstances constitutes perfect virtue; these five are gravity, generosity of soul, sincerity, earnestness, and kindness.” – Confucius
“Be Kind Whenever Possible. It is always possible.” – Dalai Lama
Kindness is a powerful gesture that many forget to use – or take for granted. Performing acts of kindness can lift others up, it can repair communities, it can connect us to others, and it can give the person expressing kindness a sense of accomplishment and belonging.
But you don’t have to take our word for it! There is science behind the power of kindness.
Acts of kindness produce an emotional reaction that causes oxytcin to be released. The presence of oxytocin causes the release of nitric oxide in the blood vessels, which reduces blood pressure. So while stress causes blood pressure to rise, kindness causes it to lower. Therefore, kindness is cardio-protective.
Oxytocin also reduces levels of free radicals and inflammation in the cardiovascular system and thus slows aging at its source.
Engaging in acts of kindness produces endorphins, the chemical that makes us feel happy and also reduces our perception of pain.
So what does all of this have to do with customer support? The correlation between kindness and customer service is an obvious one. As a customer support person, being kind is key. But it goes WAY beyond that!
Kindness at Work
Being kind and empathetic can build loyalty among your customers and users, while being unkind can be hard to come back from. For example, did you know that it takes 12 positive experiences to come back from one negative one? And that people are more likely to blab to their friends about a negative experience than a positive one?
When 3 in 5 Americans would try a new brand or company for a better service experience, being kind to your customers should be a core value. It really does make a difference and can set you apart from your competitors.
Beyond your brand, baking kindness into your culture can help employees build deeper relationships with each other, it can increase employee retention, and it can prevent your customer support agents from burning out.
The power of kindness is endless. We recommend practicing often.
Also published on Medium.